What are keywords? How does it affect my business?

Keywords, while being words and tags that define what the content or business is about, are phrases or words that users around the world using the internet enter into the search box of a search engine to find exactly what they are looking for. Keywords are important to websites as they are the link to what people are searching for and the content you are providing them.


For example, if your website is an accessories store selling earrings, watches and such, using keywords like ‘ vintage collection’, ‘ fine jewelry’ and ‘ fashion jewelry’, you can now make sure your content is about that so when people search for those keywords your website shows up.


It is very important to put some time and thought into researching keywords. There are some good tools to help you, find the right keywords to get your content get found faster, such as the Google Keyword search tool and Wordtracker.




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